MMC has issued guidelines for advertising for doctors.
Please inform all.
Maharashtra Medical Council has seriously taken up the issue of Ethical Conduct,
by the Registered Medical Practitioners, registered with the Council. Several organisations
have complained to Maharashtra Medical Council regarding issue of advertisement
by doctors in various forms. Advertisement in any form is strictly prohibited by
the code of Medical Ethics Promulgate by Indian Medical Council, New Delhi vide
Professional Conduct, Etiquette and Ethics Regulations 2002 Chapter 6 mentions.
6.1 Soliciting of patients directly or indirectly, by a physician, by a group of
physicians or by institutions or organizations is unethical. A physician shall not
make use of him/her (or his/ her name) as subject of any form or manner of advertising
or publicity through any mode either alone or in conjunction with others which is
of such a character as to invite attention to him or to his professional position,
skill, qualification, achievements, attainments, specialties, appointments, associations,
affiliations or honors and / or of such character as would ordinarily result in
his self aggrandizement. A physician shall not give to any person, whether for compensation
or otherwise, any approval, recommendation, endorsement, certificate, report of
statement with respect of any drug, medicine, nostrum remedy, surgical, or therapeutic
article, apparatus or appliance or any commercial product or article with respect
of any property, quality or use thereof or any test, demonstration or trial thereof,
for use in connection with his name, signature or photograph in any form or manner
of advertising through any mode nor shall he boast of cases, operations, cures or
remedies or permit the publication of report thereof through any mode. A medical
practitioner is however permitted to make a formal announcement in press regarding
- On starting practice.
- On change of type of practice.
- On changing address.
- On temporary absence from duty.
- On resumption of another practice.
- On succeeding to another practice.
- Public declaration of charges.